Care fashionistas,
today begins a whole new section dedicated to fashion houses and designers with a sort of biography that sottolinerà growth and innovations to the world of fashion. Pucci to start with as we discussed in these days of the Festival di Sanremo (Elisabetta Canalis has dressed the second night) and a house in which I am very fond of her.
Pucci's story is that of a marquis, to enjoy his passion for skiing began experimenting with the heads comfortable and innovative. Born in Naples, but the source brawl in Florence in 1941 he graduated in political science and also participates in the Second World War as a pilot. Her approach to fashion came in 1947 when he designs and makes the ski pack a suit in elastic and was an immediate success. His great insight was to combine the elegance and sophistication with the convenience starting right from the ski suit which is based on its entire production of printed silk jersey dresses, leggings and posters that he designed with bright colors and pastels combined with figures geometriche.La is called by his fashion "holiday" as it is Practical and light suits and bags of those who are constantly on the move. Pucci himself considered only his clothes because they were able to stay in the fist of one hand. His models were made in Florence in the Pucci family palace where he created a workshop in 1951 and participates in its first fashion show to them where it will remain ever present. In 1953 he devoted himself to the production of shirts, pants, scarves, silk jersey dresses and synthetic fibers. But his prints also appear on the shoes, handbags, bikini much to obtain the Fashion Oscar in 1954 as the best maker of the year. 
At the same time inventing a new jersey in organzine fine silk for making clothing a little cumbersome for the modern woman. In 1960 he patented a special elastic fabric called "emilioform" comfortable and lightweight which makes the pants with loops under the foot. In 62 he designed the first collection of high fashion inspired by the Orient and characterized by prezionsi materials. Pucci is also launched in 1968 in men's fashion and reinvents the look ahead of its time and signature accessories and objects svariati.Negli 80 years joined him in his activities, the daughter Laudomia that after his death in 1992, manages the company. In 2002, the management is entrusted to the French brand Christian Lacroix with the opening of a boutique in Paris. In 2006 he took over the British designer Metthew Williamson and since 2008, the creative director is Peter Dundas. The daughter now takes care of the overall image of the house with a turnover of 60% from Italy, USA and Japan.
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