The craze for the brand reached its peak from 70 to 90, when the stock exchanges stood out entirely the monograms. Until the early 80's logo Loius Vuitton was inviolable. Marc Jacob then decided to dismember getting more success. With 80 years we are witnessing a return to classic then will also scored 90 prestigiously large house. Also returning to the Chanel bag in black and gold braided leather with quilted and stitched by metallic details typical of those years. At that time, Miuccia Prada also revisited démodé style of his grandfather and used his name to make his first bag of worship. Prada style was oriented towards the luxury sports. Miuccia simplified the bag with a discreet and elegant logo, and restored credibility to the house. Suddenly, his bag was a status symbol. In his collection is mixed with tissues classical forms whimsical evening. 
La maison Dior but depopulated the Lady Dior bag (September 1995) (see next): typical is the stitching and Decorative bunches of letters of the logo hanging from the handle. Only 90 years the stock market has become an integral part of the collection of the Maison. She was introduced to Lady Diana in Paris and is the second bag made famous by a crowned head. (After the Countess of Windsor). In 1992, Tom Ford became the creative director Gucci and included elements such as the bamboo handle the shiny back plate and made the 70's brown bag. 
At Home Fendi triumphs line Saddle "(see opposite) that of the models presented again with the techniques of the saddlers of hexagonal shapes. They are handmade bags, leather and finished with simple stitching and made in limited numbers in each season. In 2000 the famous stock market returns Kelly rinterpretata humorous by Dumas (heir to Hermes) produced to celebrate the new millennium in a limited edition. (See below) 
I close the book with these words of Tom Ford:
"If a stock is attractive makes you feel good now. It 's a matter of proportion, shape, line, finish, fabric, balance ... If everything is beautiful, it sells. More than that, it's like If you own or become less a matter of life or death. "
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