Prada is an Italian company and a brand of international success. The name is already known to Milan since 1913, when Mr. Mario Prada, the luxury crafts, performing various leather accessories for its prestigious shop in Milan. His great insight was to conceive of objects "that can not go out of style within a season." Since then, it will take two generations before the famous "red label" become synonymous with elegance and femininity. Merit is the granddaughter Miuccia Prada and her husband Patrick Braces CEO of the group. Although it was not connected to the world of fashion designers, Miuccia has been shown have a great creativity. Her passion for contemporary art has chosen to lead the family business that he inherited becoming the lady of fashion. As for the style codes, Prada has always maintained a certain simplicity in the design, the technical nature of the items and materials for the clothing to accessories. The recent history of the brand began in the eighties when Miuccia invents the bags and backpack in Pocono, a patented nylon with silk effect accompanied by the logo, an inverted triangle metal inspired by the trunks of his grandfather. 1983 was the first collection of shoes and only 88 the first women's collection that suggests a change in fashion. At the time he had already Prada two stores in Milan and one in New York all. Ten years later comes the Miu Miu line for the young sophisticated that appeals for its carefree femininity. In 1997 he launched the Prada Sport line informal chic, offering fit and comfort using innovative fabrics. At the end of 1998 Prada has numerous factories and shops around the world from Japan to the USA. The new millennium recorded another success with the Victoria Luna Rossa America's Cup, which determines the launch of the Prada Sport. 
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